On June 25th 2017, I won first place in the National Advertising Design competition for Skills USA in Louisville, Kentucky. I competed against 19 other contestants who, like me, had all won first place in their respective state competitions.
We were given 6 hours for the creative portion to design a logo, a product hangtag, a coffee cup sleeve, and an informational card for a fictitious company. In addition, we were required to create 5 color thumbnails of each piece and came up with the sayings on the material based on given specifications.
Although we had no internet access, we were given an informational packet on the fictitious company as well as information about the plight of the bees. I based my logo on the following information provided in our packet, "When bees are exposed to pesticides like neonicotinoids, they go insane and don't know how to return home. It's almost as if they are given a form of Alzheimer's." The logo illustrates the bee having a hard time finding its way home.
Afterward, we were given 2 hours to complete the mechanical portion of the competition, which was to recreate a 2 page magazine layout (pictured in the gallery above) as exactly as we could from given specifications.
The national competition was much more difficult than the state competition. We had less time, and a LOT more to do, but as I told as I told Edward Herzberg of The Clarion newspaper in an interview, it was an amazing and very rewarding experience. I was one of three students from Madison College to place (though some people were so very very close to placing too!), and I was the only one to win first. Louisville was lots of fun, and my experience with all of the people from all around the country was an experience I'll never forget!